Content matters

You will also benefit from providing rich content on your site. It is important that you include at least a few paragraphs of copy that is visible to crawlers and full of keywords, which will enable search engines to better classify your pages. Use the keywords you included in your elements, and don't be afraid to use them many times within your copy. But, of course, what you write should make sense and be easy to digest, as readability is vital. You should also display text on your site as text, not as images, which crawlers cannot read. Use tags for pictures you do use, so that crawlers can get some information out of them, and incorporate HTML navigation wherever it is possible, even if this means adding redundant navigation at the bottom of your pages